NORCAL CANNABIS

For over a year, I partnered with NorCal’s marketing team to craft a brand that blends “OG” weed culture with Silicon Valley innovation. From brand guidelines and film to social strategy and event marketing, we elevated NorCal’s reputation as a vertically-integrated cannabis leader.

Deep interviews with the C-suite uncovered decades of California cannabis history and a passion for growth, shaping an authentic brand story. On social media, we crafted a strategic content plan to engage consumers, dispensaries, investors, and growers—covering everything from product innovation to cannabis education.

The result? A cohesive, authoritative cannabis brand that honors its roots while forging a future-ready identity

CAMPAIGN GRAPHICS EDITORIAL SOCIAL LIVE ACTION BRANDING